If you ever wanted to learn what it takes to get your product into retail, like what it realllly takes, then this episode is for you. I have my friend Leeanna Gantt here to share the ins and outs of retail, along with many things you would’ve never imagined happen when you get onto shelves.
Leeanna is the founder of TookTake, A unique tracking system (in the form of sticker labels) created to help users determine if they took (or need to take) their medication. Her product is currently in 1,500 Walmart stores and 2,500 CVS stores across the US.
Safe to say, she knows a thing, or 3 about retail.
Leeanna's IG: @tooktake